Louis Chevrolet – a book for the centennial

2011 marks the 100th birthday oft the Chevrolet Motor Car Company. From its simple beginnings in the pioneering days of automobile making it has evolved to a global brand. And the company still bears the name of Swiss race car driver and engineer Louis Chevrolet.

Martin Sinzig, Swiss Journalist and Chevy enthusiast, follows the path of Louis Chevrolet who was born 1878 in La Chaux-de-Fonds. When 22 years old, he moved to North America, got fame as a daring race car driver and teamed up with William C. Durant to form the Chevrolet Motor Car Company.

In his book, Martin describes Louis Chevrolet‘s racing career, his endeavours as an engineer and also the personal life of this famous man. An overview over a 100 years of corporate history will be added. The book will be published in spring 2011.

Register and win a book!

Be the first to get news about the english version of the new Chevrolet Book: send an e-mail with name and address and win a copy of the new book.



- june 19th 2011: Centennial-Meeting for Chevy enthusiasts in La Chaux-de-Fonds. Martin Sinzig sells his book, www.100years-chevrolet.ch


- july 17th to 23rd 2011: Martin Sinzig and his friends attend the Chevy Centennial in Flint, Michigan, www.vcca.org


- may 24 thru 28th 2012: at the Indy 500 Race in Indianapolis, where Louis raced as early as 1909.


 - the book is being translated. new documents will be included in the english version. check back for updates ...